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The native conundrum: How to measure the effect of native advertising
Last week, we published our report on the state of native advertising in Denmark. The gist of the report was that brands and advertisers expect to increase their investment in native advertising, while...
View ArticleFacebook’s Instant Article will employ sponsored posts
Earlier this week, Facebook officially introduced its Instant Articles-concept. Much has been said, written and speculated as it relates to this newest of Facebook endeavours. Some focus on the...
View ArticleNative advertising doesn’t scale – and maybe it shouldn’t!
Last week, Tim Cain, managing director at The Association of Online Publishers, was interviewed by Carat about the state and potential of native advertising. The background to the interview was a study...
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Labelling native advertising: Why transparency is so important
Just recently, the Danish consumer ombudsman announced that it had reported a Danish communications agency to the police. Why? The communications agency, according to the consumer ombudsman, had a...
View ArticleThree storylines from the week in native advertising
Let’s get right at it: Here’s a trio of news that occured this week. From the world of native advertising:The FTC: Publishers are liable if native advertising is misleadingYesterday, we posted a story...
View ArticleMedia companies prefer not to use “advertisement” label
A week’s time ago, we posted a story about the importance of labelling native advertising so thoroughly that everyone can tell branded content from editorial.Yesterday, Adage.com ran an article about...
View ArticleNative advertising might help publishers evade ad blockers
To consumers, ad blocking is a nice little function that keeps any commercial disturbance from interrupting their online experience. To publishers, however, ad blocking is a potential menace that could...
View ArticleNew study claims that native advertising and banner ads should complement one...
Could it be true that banner ads and native advertising are not mutually exclusive? That these two different formats, the one that has been deemed over the hill and the other that is considered heir to...
View ArticleThe New York Times set to launch native advertising division in London
The New York Times, you’ve done it again.The US paper seems to be making news on a weekly basis with some kind of initiative or announcement that relates to their efforts in native advertising....
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In the Spotlight: Pontus Staunstrup, head of content strategy and social...
On the second day of January 2015, Nordic communications and logistics company PostNord launched what is probably one of the most ambitious native advertising campaigns that we have ever heard of. The...
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Case Study: How to Reach Urban Women Across Print, Online and Social Media
This case study is part of a collection of award-winning native advertising examples studies from Native Advertising Awards presented by The Native Advertising Institute. We aim to acknowledge and...
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